Brand Guidelines
The Channel Capital Research brand
Our logo, colors, and typography — and the simple rules that keep them consistent across the website, print, and newsletters. Everything here is available to download.
Download assets01 — Identity
The logo
The brand logo pairs a teal “CC” badge with the serif Channel Capital Research wordmark and the Follow the Fed® Investment Strategies tagline — the same lockup as the site header. Give it clear space equal to the height of the badge on every side, and never redraw, recolor, or stretch it.
On dark backgrounds, use the reversed logo — it sits directly on any deep color, no white panel required.
02 — Logo types
Two logo types
One primary brand logo, plus a secondary version for newsletters. They share the same serif wordmark and teal badge — only the tagline changes. Each comes in a teal treatment for light backgrounds and a reversed treatment for dark ones.
Brand logo
PrimaryFollow the Fed® Investment StrategiesThe main mark, matching the website header. Use it by default everywhere — the site, decks, letterhead, and signage.
Newsletter logo
SecondaryPowered by ChannelCapitalResearch.comA newsletter-only lockup that swaps the tagline for attribution. Use it inside email newsletters — not as the general brand mark.
03 — Color
Color palette
A single dark teal drives the identity — a blue-green that reads as navy in small type and teal at large sizes. The warm gold and cream tones balance it.
Core
Primary Teal
The main brand color
Gold Accent
Warm counterpoint
Cream
Section backgrounds
Charcoal
Body text
Full palette
Primary Teal
#01515D
Teal — Light
#06515B
Teal — Dark
#003D47
Gold Accent
#BDA374
Gold — Light
#C6B289
Gold — Dark
#A08556
Cream
#E9E0CB
Cream — Light
#F5F0E5
Cream — Dark
#E5DAC1
Text — Charcoal
#2D2D2D
Text — Brown
#5C503A
Text — Muted
#6B6B6B
Background
#FFFFFF
Background — Off-white
#F8F6F1
04 — Typography
Typography
Two typefaces carry the brand: a stately serif for headlines and the wordmark, and a clean sans for body copy and taglines. The wordmark is always set in the serif — never a sans face. Both are free on Google Fonts.
Playfair Display
Headings & wordmark
Follow the Fed®
ABCDEFGHIJKLM · abcdefghijklm · 0123456789
Source Sans 3
Body & tagline
An effortless strategy for beating Wall Street, based on Federal Reserve policy.
ABCDEFGHIJKLM · abcdefghijklm · 0123456789
05 — Assets
Download the logo
Each type ships a teal version for light backgrounds and a reversed version for dark ones. PNGs are @3x (2460×450) for crisp retina display; SVGs are the editable vector source.
Brand logo
PrimaryFor light backgrounds
Newsletter logo
SecondaryFor light backgrounds
06 — Usage
Dos & don'ts
✓Do
- Lead with the primary brand logo everywhere by default.
- On dark backgrounds, use the reversed logo.
- Keep clear space equal to the badge height around the logo.
- Preserve the teal and gold colors exactly.
✕Don't
- Set the wordmark in a sans-serif face — it's always serif.
- Use the newsletter logo as the general brand mark.
- Put the dark logo on a dark background — reverse it instead.
- Stretch, skew, rotate, or recolor the logo.